MARKET RESEARCH

 

Since the beginning of our company, we recognized the importance of accurate, unbiased, untainted information for executives. In 1998, Whitney conducted our first mail survey to hospitals with 200+ beds. This survey generated 15% response rate and provided insights into the medical equipment market that was fast changing. Over the years, understanding the market and gathering market data and information have become a regular activity for Whitney consultants. Our focus on high growth market segments (DR, CR, PACS and digital imaging) have proven to be useful for many western executives in China . We will continue to enhance our database and monitor the market growth, so as to provide managers the accurate information they need.

Whitney medical market research is divided into two sections: General Market Research and Customized market Research . The general market research focuses on high growth market segments, such as DR, CR, PACS, and digital X-ray systems. Analysis includes:

 

  • Market size and volume per year
  • Average selling price and volume
  • Key specifications of major brands
  • Geographical coverage and profit zones

We welcome requests for special market research projects. Please contact our offices to discuss specifics.