Since the beginning of our company, we recognized the importance of accurate, unbiased, untainted information for executives. In 1998, Whitney conducted our first mail survey to hospitals with 200+ beds. This survey generated 15% response rate and provided insights into the medical equipment market that was fast changing. Over the years, understanding the market and gathering market data and information have become a regular activity for Whitney consultants. Our focus on high growth market segments (DR, CR, PACS and digital imaging) have proven to be useful for many western executives in China . We will continue to enhance our database and monitor the market growth, so as to provide managers the accurate information they need.
Whitney medical market research is divided into two sections: General Market Research and Customized market Research . The general market research focuses on high growth market segments, such as DR, CR, PACS, and digital X-ray systems. Analysis includes:
- Market size and volume per year
- Average selling price and volume
- Key specifications of major brands
- Geographical coverage and profit zones
We welcome requests for special market research projects. Please contact our offices to discuss specifics.
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